KATHMANDU

Paid Media, Media & Influencer Relations

Nine Point Agency planned and executed a comprehensive PR program to support the Kathmandu World’s Biggest Hike at Cypress Mountain. Tactics included paid media support across broadcast, digital, and social, press release distribution (pre- and post-event), media alert distribution, robust media relations, event listings, and paid and contra-based influencer partnerships.


The landmark event generated national and local buzz for the brand and brought together the outdoor community to successfully secure a Guinness World Record for the largest group hike.

THE APPROACH

THE RESULTS

→ 3000+ hiker registrations 

→ $25,000+ fundraised for non-profit partners

→ 26 media, influencers, KOLS in attendance

→ 3 paid influencer partnerships

→ 3 paid media partnerships

→ 85+ social media hits 

→ 5,030,00+ social reach

→ 56 press hits

→ 12 event listings

→ 19,320,400 media reach

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